Then came Meredith Whitney, with news. Whitney was an obscure analyst of financial firms for an obscure financial firm, Oppenheimer and Co., who, on October 31, 2007, ceased to be obscure. On that day she predicted that Citigroup had so mismanaged its affairs that it would need to slash its dividend or go bust. It’s never entirely clear on any given day what causes what inside the stock market, but it was pretty clear that, on October 31, Meredith Whitney caused the market in financial stocks to crash. By the end of the trading day, a woman whom basically no one had ever heard of, and who could have been dismissed as a nobody, had shaved 8 percent off the shares of Citigroup and $390 billion off the value of the U.S. stock market. Four days later, Citigroup CEO Chuck Prince resigned. Two weeks later, Citigroup slashed its dividend.
From that moment, Meredith Whitney became E.F. Hutton: When she spoke, people listened. Her message was clear: If you want to know what these Wall Street firms are really worth, take a cold, hard look at these crappy assets they’re holding with borrowed money, and imagine what they’d fetch in a fire sale. The vast assemblages of highly paid people inside them were worth, in her view, nothing. All through 2008, she followed the bankers’ and brokers’ claims that they had put their problems behind them with this write-down or that capital raise with her own claim: You’re wrong. You’re still not facing up to how badly you have mismanaged your business. You’re still not acknowledging billions of dollars in losses on subprime mortgage bonds. The value of your securities is as illusory as the value of your people. Rivals accused Whitney of being overrated: bloggers accused her of being lucky. What she was, mainly, was right. But its true that she was, in part, guessing. There was no way she could have known what was going to happen to these Wall Street firms, or even the extent of their losses in the subprime mortgage market. The CEOs themselves didn’t know. “Either that or they are all liars,” she said, “but I assume they really just didn’t know.”
Now, obviously, Meredith Whitney didn’t sink Wall Street. She’d just expressed most clearly and most loudly a view that turned out to be far more seditious to the social order than, say, the many campaigns by various New York attorney’s general against Wall Street corruption. If mere scandal could have destroyed the big Wall Street investment banks, they would have vanished long ago. This woman wasn’t saying that Wall Street bankers were corrupt. She was saying that they were stupid. These people whose job it was to allocate capital apparently didn’t even know how to manage their own……
At some point I couldn’t contain myself: I called Meredith Whitney. This was back in March 2008, just before the failure of Bear Stearns, when the outcome still hung in the balance. I thought, if she’s right, this really could be the moment when the financial world gets put back into the box from which it escaped in the early 1980s. I was curious to see if she made sense, but also to know where this young woman who was crashing the stock market with her every utterance had come from.
She’d arrived on Wall Street in 1994, out of the Brown University Department of English. “I got to New York and I didn’t even know research existed,” she says. She’d wound up landing a job at Oppenheimer and Co. and then had the most incredible piece of luck: to be trained by a man who helped her to establish not merely a career but a worldview. His name, she said, was Steve Eisman. “After I made the Citi call,” she said, “one of the best things that happened was when Steve called and told me how proud he was of me.” Having never heard of Steve Eisman, I didn’t think anything of this……
I called Whitney again to ask her, as I was asking others, if she knew anyone who had anticipated the subprime mortgage cataclysm, thus setting himself up in advance to make a fortune from it. Who else had noticed, before the casino caught on,that the roulette wheel had become predictable? Who else inside the black box of modern finance had grasped the flaws of its machinery?
It was then late 2008. By then there was a long and growing list of pundits who claimed they predicted the catastrophe, but a far shorter list of people who actually did. Of those, even fewer had the nerve to bet on their vision. It’s not easy to stand apart from mass hysteria – to believe that most of what’s in the financial news is wrong, to believe that most important financial people are either lying or deluded – without being insane. Whitney rattled off a list with a half- dozen names on it, mainly investors she had personally advised. In the middle was John Paulson. At the top was Steve Eisman.
From “TheBig Short” by Michael Lewis – 2010
Managing IA's 